Friday, January 28, 2011

Walmart will sell anti-aging cosmetics for 8-12 year old girls

At first, I thought a new eco-friendly cosmetic line, free of chemicals like paraben, phthalates and sulfates was quite progressive for Walmart. The make-up is highlighted for its anti-aging properties, how well the products exfoliate and calm the skin. Hmmm? Not bad so far. Until....

It is a cosmetic line called "Geo-Girl" for 8 TO 12 YEAR OLD GIRLS! It is for parents who want their third graders to have make-up with natural ingredients, and to help girls who have sensitive skin. They are eight year olds, of course their skin is sensitive!

Anti-aging? Calming properties? Is youthful skin not at its most youthful, most flawless, most calm as it is on the faces of our children? These are children! They have a youthful glow already!

Do girls not have enough pressure on them to be beautiful? Aren't there enough expectations out in the world for girls to be sexier, thinner, more popular because of these things? Are we going to let our 8 year olds, even 12 year olds, think they need make up to be beautiful?

The Geo-Girl product line has 69 products, ranging from blusher to mascara to lipstick and will be sold at Walmart stores beginning in March 2011.

I know, I know, those who love Walmart will say that it is the parents' responsibility to buy or not buy the product, that Walmart isn't "making" any children wear the make-up. That we live in a capitalist society and Walmart has the right to make a profit, blah blah blah. Walmart also has the right to set a better example to benefit our youth. The bottom line is Walmart wants to make money. Look at the packaging of the Geo-Girl line. Its not trying to appeal to parents. It is even sized smaller for little hands! Look here from the Household and Personal Products Industry:

According to the company, the colors, while bright and exciting in the package, go on super-sheer and see-through to give her skin a healthy, natural glow.The formulas are mistake proof and easy to apply successfully.The product packages themselves were created to fit in smaller hands and apply to smaller features.

Walmart does not have to choose to supply products that contribute to the absolute encouragement and expectations that young girls, little girls, need make-up to gain acceptance and feel good about themselves.

I know Walmart gives a ton of money to charities, amidst their many, many sins, once in awhile they do something good. So why can't they take a stand in protecting the self-esteem and empowerment of young girls? C'mon Walmart. Here is a chance to make a difference. Do not put Geo-Girl on your shelves.

I also know there are people who will blame parents for setting the example by wearing cosmetics ourselves, doing everything we can to stay youthful. There is a time for everything. There is a time for a first date, high heels, outward self-expression. The age for shimmering, sparkling cheeks, thick blackened eyelashes and anti-aging properties is not age 8.

I am irate over this. Really irate. I know Walmart isn't the only one at fault here, Walmart is just the pusher. The producer is a company in California called Pacific World Corp. Click here for their contact information to lodge a complaint. They make the product, but they would stop making it if Walmart wouldn't sell it. As for Walmart, click here to voice your opposition. I am so fired up, I might get a petition going. Stay tuned.

As parents, it is our job to protect our children, their health and wellness, their self-esteem and confidence. If Geo-Girl indeed ends up on the shelves, at the very least let this be a teaching moment to our young girls on what not to buy and why. At least we'll be able to try and teach them to be better consumers, and it will give us another opportunity to tell them how beautiful they are without Geo-Girl.


  1. Little girls like to "play" with make-up, and I'd much rather have an eco-friendly option like this than products manufactured in China. Some 9 year olds love to shop at Ulta - there's a market there. They buy nail polish, lip gloss and lotion, not because they are conforming to society's hyper sexualized pressure, but because they love to play dress up - still! Just a thought!

  2. April,
    I am so thrilled to call you friend.

    As a mom to all boys, they are not concerned about anti-aging...but I actually wish I had started my anti-aging regimen long before the signs have shown. But 8? Holy smokes.

    Now when I was 11, started with the acne...visiting dermatologists...perhaps a better solution would have been what Wal Mart is offering. Not that my parents could afford it back then, but now...

    I am concerned about the heavy marketing on our young girls. Perhaps it is already being shoved down their throats that they need to start doing this they can be pretty later.

    Hey, back in the 50's is was go to college to find a husband. Get married, be a housewife.

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